70% of Parents Have No Idea What Their Children Do


A recent study carried out by networking site, LinkedIn found that 70% of parents had no real idea of what their offspring do for a living.

With the rapidly changing new-jobs market, that’s hardly surprising. Many jobs that exist today weren’t around 10 or even 5 years ago.

Less than one third of parents claimed to be entirely familiar with their child’s chosen profession according to the LinkedIn survey.

The study coincided with the annual ‘Bring in Your Parents Day’ where companies worldwide open their doors and allow employees to take their mum & dads to work with them for a day.

Over 50% of parents admitted to being confused by the ‘buzzwords’ and language their children used when describing their jobs.

According to parents, these are the most misunderstood job titles around today:

  1. UI (user interface) Designer
  2. Data Scientist
  3. Actuary
  4. Social media manager
  5. Sociologist
  6. Sub Editor
  7. Investment Banker
  8. Radio Producer
  9. Software Developer
  10. Fashion Designer

Despite the generational gap surrounding parents’ understanding of these roles, over half felt as though their children have more opportunities.

Shiva Kumar, head of communications for LinkedIn ANZ says, “the way we work is constantly evolving and professionals are also now switching jobs more frequently. It is not so straightforward for parents to understand and share what their children do.”

44% of today’s jobs are considered ‘at risk’ by digital transformation - that means technology such as artificial-intelligence could replace them in the near future.

Ignite your child’s interest in technology and ensure they stay ahead of this trend.

Josh Young